In this episode of CX with Chopra, we welcome Debbie Barnes, a MarTech expert currently at Tealium, who shares deep insights into Customer Data Platforms (CDPs) and their evolving role in modern business and shaping customer experience. Debbie discusses how CDPs have transformed from simple tag management systems to comprehensive platforms that enable real-time, personalized customer engagement across multiple channels.
Key highlights:
The evolution of CDPs and their critical role in first-party data management How organizations can approach CDP implementation through focused use cases The importance of responsible data handling and building customer trust The role of AI in enhancing CDP capabilities and customer experiences Real-world examples of successful CDP implementations The future of customer data management and privacy considerations How different industries are adopting CDP technology The balance between personalization and privacy.