What happens when designers stop designing and start thinking like creators, strategists, and business builders? In this mind-expanding conversation, Phillip Golub breaks down the shift from execution to intention – and why not every great idea needs to be built.
We dive into:
- The power of system vs. story thinking
- Why creators need a business mindset
- How AI is changing design, but not replacing fundamentals
- Moving beyond skill silos and building with purpose
- Why “doing” isn’t enough – and how to know when to build