In this episode of CX with Chopra, Mr Anurag Sanghai from Intellicus Technologies joins us to explore the transformative role of data & insights in driving customer experience in today’s competitive landscape. We dive into how businesses can align their strategies to enhance both customer satisfaction and long-term business growth. From understanding customer missions to crafting personalized journeys, Anurag shares his expertise on the future of data driven business growth, the importance of aligning business goals with customer needs, and actionable insights on improving customer lifetime value.